ABOUT
Recognizing the industry's diversity challenges, this premier event addresses specific needs, providing an essential catalyst for growth, connection, and success in the dynamic field of interior design.
The Case Conference stands as the premier conference for new and aspiring interior designers of color, offering a unique and essential platform for empowerment. In an industry that has historically faced diversity challenges, this conference is a pivotal initiative aimed at addressing the specific needs of designers of color. By focusing on strengthening systems and processes, building solid vendor relationships, and providing insights on approaching design to create a unique aesthetic, The Case Conference directly addresses the challenges faced by designers of color in building successful interior design firms.
This empowering event recognizes the value of diverse perspectives and talents, providing a supportive environment where attendees can gain invaluable knowledge, establish connections, and foster growth. The Case Conference is not just a gathering; it's a necessary catalyst for the advancement of designers of color, ensuring they have the tools and resources to thrive in the dynamic world of interior design.
WHAT IS THE CASE METHOD?
The CASE method is a lifestyle design process inspired by life experiences and our approach to design. The significance of the process is to guarantee intention and purpose into the design so that our spaces not only look good buts feel good and serve a purpose for all who will live in the space.
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THE CONSULTATION
During this stage, designers take inventory of the client's needs, preferences, and the overall scope of the project. This includes understanding the client's lifestyle, aspirations, and any specific requirements that will shape the design direction.
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THE ANCHORS
Anchors refer to the elements that will ground the space. The anchors are what everything else in the room should be based off of. This could be a sectional, a set of sofas, a beautiful patterned rug, a beautiful piece of art, a large light fixture, etc.
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THE SHELL
The Shell phase focuses on the floors, ceilings and walls of the design. Once the anchors are determined, we can now make calculated decisions on what surrounds those anchors and enhances them (not overpowers).
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THE ENHANCEMENTS
The final stage, Enhancements, involves adding the finishing touches and enhancements to the design. Most people, even designers, go for this step first and end up with disjointed designs. The intention behind the Case Method is to empower us not to skip steps in order to ensure cohesivity.
Thus, Turning the CASE method into a comprehensive 2-day conference is a commitment to elevating the practice of interior design. By delving into the intricacies of Consultation, Anchors, Shell, and Enhancements, the event aims to empower interior designers with a transformative framework that not only enhances their design skills but also instills intention and purpose into their creations, ensuring spaces not only look good but feel good and serve a meaningful purpose.